SURPRISE

Were you ever surprised as a kid to receive a birthday or holiday gift far above your expectations? Excited to stumble upon a $20 bill laying in a parking lot with no one at all to claim it? Blown away by a touching comment or recognition at work that was unexpected?

We all love good surprises. Especially when we’ve been conditioned to expect the worst. In the marketplace, unfortunately many of our expectations are low. We expect to wait in line, to sit on the customer service line forever, or to have our shiny new product fall apart sooner than we thought.

The companies who are breaking through in the marketplace today are the ones who stick out from the crowd with pleasant surprises. They deliver customer experiences that are so delightful, so unexpected, that their customers can’t help but get excited and tell others. It’s less expensive than you might think, but it pays enormous dividends when delivered consistently.

Mythology Solutions:

• Unexpected Value Deliverables – The “extras” planned as part of the campaign but unexpected by the customer, designed to build delight and buzz that gets shared with others via word-of-mouth

• Relationship Investment Map – Prioritized relationship “surprises” mapped to most valuable/most growable or “Net Promoter” customers with tendencies to share word of mouth with others

• Relationship Marketing Programs – Mythology can design and manage ongoing programs that deliver the “surprise”  and turn the delight into new revenue

Contact Mythology to get started on this pillar.