DIALOG

Seth Godin has written “marketing is a conversation.” The days of one-way message delivery via traditional media channels is dead. If you don’t have a way for customers to talk to you, you’re not only alienating them, you don’t even realize that you’re alienating them.

On the flipside, if you have a number of ways to systematically capture feedback from your customers, your organization has a virtual goldmine of information that can be used to develop new or better products and services. You have your finger on the pulse of what is happening in the daily lives of people who care enough to contact you. (And remember, for every customer who takes the time to contact you, there are 10 more who feel the same way).

Mythology Solutions:

• Customer Dialogue and Response Plans  – Identification and evaluation of opportunities for customers/prospects to communicate with the company (web, phone, in-store, etc.); includes an action path that identifies who in the company is listening and what to do with the valuable information you capture

• Relationship Marketing Programs – Mythology can design and manage ongoing programs that keep the dialogue going and turn it into new revenue

Contact Mythology to get started on this pillar.