On Feb Feb 18th Verizon West Virginia presented The West Virginia HistoryMakers Event, “A Conversation with Henry ‘Skip’ Gates Jr." Mythology was contracted to manage the overall event experience utilizing our strategic communication techniques.
Crystal Good took the lead on the Mythology team by organizing the demand generation strategy, building a highly targeted event guest list, managing the RSVP process and leading the creation of the website. “We sought to add value and creativity to the event structure and production details wherever we could,” Crystal said, “The History Makers event was full of lessons and opportunities. We were reminded throughout the event planning of the value in essential marketing tools: communication, organization, team work, and preparation."
Assisting Crystal where Adrienne Sommerville and and intern Leslie Gibbs from the Univeristy of Charleton's MBA program.
Gibbs said, “At Mythology, teamwork is a technique that starts out like a triangle. The bottom layer is used as our base and in this case, it represents our team. This is where we get together and see what each of us can contribute to making this event a success. The middle layer is organization, planning, and preparation. This is our 'get it done' stage, where we try to catch mistakes, edit, and peer-review everything that is being distributed out to the guest. The top layer is our success.”
In this case with the team celebrated the top layer with a successful event, “A Conversation with Henry ‘Skip’ Gates Jr.”
Joe Long, Verizon Director of Corporate Communications describes Mythology’s impact on the event: "As the title sponsor for the HistoryMakers™ event honoring Dr. Henry Louis Gates, we engaged Mythology to provide support with event coordination, promotion and creativity. The event and the very diverse audience were perfect. Mythology's experience in building buzz and bringing people together helped make the event a great success. We were very pleased with the results."