Style icon Coco Chanel was famous for many things, but most of all she was famous for her pearls. They were her go-to “must have” accessory, her statement, the signature of her brand. Long before “branding” became a verb, Coco understood how to state her “core values”, connect with her customers, and make an unforgettable first impression, all with the simplest of things .
Her modern day contemporary is arguably fashion icon Rachel Zoe.
Zoe states, “Accessories are everything. To me, they're more important than the clothes."
I give marketing and fashion analogies often, such as using the little black dress to illustrate the Mythology Marketing System™ dress.
The Mythology Marketing System is the metaphorical “little black dress”; the basic yet timeless style that every brand needs. Pair that with our “Assessimize” assessment and optimization solutions and you have everything you desire to polish the look.
Fashion analogies help our clients understand complex marketing strategies, especially when they are trying to decide their place in the market (i.e. differentiating on price, quality, and/or customer service). Are you Target, Niemen’s, or Bergdorf’s? Examples like that resonate well with our fashion-conscious clients, as well as those that don’t “get” fashion. Whether you are a fashionista, or a fashion-not-so-much-a, you will see Mythology as a type of personal stylist to take the confusion out of what you want your brand to “wear” in order to reach your business goals.
I serve Mythology as the Brand Experience Director; the Brand Poet Laureate, if you will. I take creative liberties often. It’s my job.
What you wear - your fashion - is your personal brand, all day, every day. If you understand this, then you understand that even your grocery store run outfit tells a story about you. Often, it’s the intangibles that create your story to others, and this is true for your corporate brand as well.
If you follow this logic, then you know that sometimes throwing on big shades and a hat with your grocery store outfit, or a great pashmina scarf, will step up your sweat pants in a most fashionable and easily accessible way.
Diana Vreeland believed you should “always be ready for a date with destiny." Are you ready? Are you sure your brand is dressed for the occasion?
Accessories make or break an outfit, yet the beauty of accessories is that they're relatively inexpensive.
If you are on a tight budget, you can buy several pieces and update the looks of the clothes already in your closet. You would be surprised how one piece of an accessory can change an entire look. The trick is all about finding the right pieces.
The same is true for your brand. Except it’s not accessories, it’s the assessimizories! The what?!?
The assessimizories: four amazing, classic, timeless solutions from Mythology that deliver deep insight into what your “look” looks like to customers now, and an opportunity to add these affordable pieces to “update your look”. As with accessories, with just one “assessimizory” you will be surprised how a quick assessment and optimization makeover will help, and affordably at that.
Every woman has to be smart about her choices. We’ve all been guilty of buying some fashion accessories then left asking ourselves, "Do I really like this?” The same is true with your brand. How many tasks have you planned, left unfinished, or even completed, just to wonder “do I really like this, want this, or need this”?
You want to build a staple collection of accessories that you can go back to time and time again. In marketing you want to build tools that have you going back time and time again.
If you’re like most marketing folks you have piles of stuff (like perhaps your jewelry box), but have no idea how to integrate into your wardrobe strategy.
Here is the trick: CoCo Chanel said, “Less is more”.
It's better to have a few statement and staple pieces that you love and will use. The key here is use.
Let me encourage you to take the Mythology Accessorize quiz to find the right accessory that will help you discover the pieces and tools you will use, and help you continue to define and “wear” your brand.
Assessimizing is about the details; the affordable details that every brand needs to make a statement.